I started drinking Pure H2O when I learned about it in 1991 and since the first Planet Organic opened in 1995 we've installed Pure H2O dispensers in-store for our customers to refill at and we've also run Pure H2O through our coffee machines to stop scaling and improve the taste and appearance of the coffee.

Besides being one of our best performing retail products, Pure H2O became even more important for me when I had my first child in 2002 - and I am now raising three children on Pure H2O.

We live in such a polluted world and there are many stresses affecting our health over which we have no influence. It makes sense to me therefore to do

what we can to promote optimum health for ourselves and our families, not only for today but tomorrow.

Create health and vitality by eating the best quality food and drinking the best quality water. Do the best you can for yourself and your children: eat organic food and drink Pure H2O.

As the first London retailer to get rid of plastic bags and start selling non-GM, fully biodegradable cornstarch bags, I think that the spotlight will soon turn to plastic bottles used for water and the huge amount of plastic waste they create. Therefore it makes even more sense to use Pure H2O.

In-store dispensers are a means of dispensing high purity water. The in-aisle unit shown above takes up approximately 1m sq of floor space and houses the plumbed-in water purification system. Constructed from steel with a stainless steel dispensing chamber, it withstands heavy usage besides advertising the product to your customers.

The 1200+ intelligent Reverse Osmosis system provides a one stop solution, connecting to all appliances and applications. At 120ltrs/hr production rate one system can supply several appliances at once. Installed with a choice of storage tanks.